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. Here's what Nike did to accomplish that this year

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PostWysłany: Pon Sty 14, 2019 02:47    Temat postu: . Here's what Nike did to accomplish that this year Odpowiedz z cytatem

The classic elegance of Paris and the rough-and-tumble grit of burnt Adidas ZX 750 Femme orange clay courts collide during tennis’Nike Air Max 95 Womens second major of the year. Its venue, regarded as the most sophisticated of its kind, showcases the most athletic tournament in the sport. Thus, the challenge Nike designers Adidas ZX Flux Femme faced was how to gratify the Open’s polished fans and also supply the players with Nike Air Max 270 Damen tough, high-performance apparel and footwear.“The venue nods to the artistry, the more painterly side of tennis,” says Abby Swancutt, Apparel Design Director for NikeCourt. “Despite the fact that they may get dirty, we want them to feel and look beautiful and powerful.”Nike Air VaporMax Dames To create a look that would allow the athletes to show up in a striking way against the arresting backdrop, designers evaluated rich colors that contrasted with the orange clay. They started with a large Nike Air Max 90 Femmepalette but then tightened it up to eliminate whatever was getting lost. Adidas Arkyn Womens A really bold blue grabbed the most attention. So, they went big with it. This will be the second time designers use a flooded color scheme for a major (pink popped on Melbourne’s blue earlier this year).

Of course, Adidas ZX 750 Dames making sure the product encouraged peak performance was also a priority. Designers Nike Air Max 97 Donne added dimension to the color through the rich texture of engineered knit. “Not only does it provide anti-cling and breathability where the athletes need it, it takes the color from something flat to three-dimensional,” says Swancutt.Rafael Nadal, the most decorated Nike Air Max 95 Femme clay-court player in the history of tennis, will wear NikeCourt AeroReact Rafa top, Flex Ace shorts and Air Zoom Cage 3 footwear as he competes for his 11th title in Paris. “As a design team, we wanted Rafa to feel powerful on the clay, and the flooded color really helps that because it’s overwhelming; it Adidas Sobakov Femme makes him look like a force of nature,” says Swancutt.Maria Sharapova will be competing for her third title in Paris in the NikeCourt Maria dress, Power short and Vapor X footwear.At Nike, the opportunity to innovate is ripest when the challenge is re-imagining how www.rossellamilone.itfans and consumers interact with product, strengthening the emotional connection to sport and, of course, solving athlete problems to advance human potential. Here's what Nike did to accomplish that this year.

If the old model of brand retail was to sit as monolith — Nike Air Max 2017 Dames always telling, never listening — the future of commerce lies in creating dialogue. For Nike, this means Living Retail, a multi-faceted approach comprised of intersecting brick-and-mortar spaces and digital platforms Nike Air Max Tavas Mujer predicated on fluid conversation and seamless adaptability. The idea is best expressed in Nike’s new flagship program, House of Innovation, which debuted this year in Shanghai and New York. In both instances, all elements of the Living Retail approach are on full display from the Nike App at Retail to the data-informed product assortments of Nike Live.While Nike began with a simple remit, to make athletes better, it has matured to find a new, parallel truth: Solving discrete athlete problems requires a deft balance of the physical and the emotional.
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