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In 2015 we witnessed the Periscope phenomenon, a social network with high engagement as it involves lives (live videos) with interaction through chats. This year we also noticed the accelerated growth of Snapchat (videos and photos of up to ten seconds) with a sense of good humor and showing behind the scenes, in addition to the release of sponsored posts on Instagram.

All of this made Phone Number List us certain that videos are here to stay and that they must be used strategically to generate leads and retain customers and followers. Furthermore, Facebook also strengthened this trend by bringing new features focused on video.

For 2016 I believe that video will gain even more space on social media. And I strongly encourage you to create short videos to speak to your audience on a variety of channels.



If you haven't joined Snapchat yet, I believe this is the time to build a following on this network. He is a favorite among young audiences and is still gaining ground among older audiences.

Snapchat playback
Snapchat playback
A cool tip is to make short sequential videos creating a story (this brings a lot of engagement with the public). Show behind the scenes of your company, your projects, your work, production stages of your product, tips for your market niche. Research your audience to find out what they want from you.

Follow the humorous vibe of this network using filters proposed within the application. Create a CTA (call to action), that is, a call to action in your daily posts to further engage with your followers.

Another tip is to invite your followers, customers and fans from other social networks to also follow you on Snapchat. This is one of the ways to see your audience grow every day.

Hello friends of Digital Marketing, welcome to another special episode of DDM Responde . This episode was recorded inside the Rebouças Convention Center, during the Content Marketing Conference event , which we had the pleasure of covering.

We looked for people who were enjoying the lectures and networking so they could ask the speakers and references in the content marketing market their questions live. With this, we created a very participatory program with insights that will enrich everyone who is interested in the topic.

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