Hotel Gołębiewski - Mikołajki,Wisła,Karpacz, Białystok-TAGO.

[yaya2017]

Nikeis the king of the athletic footwear and apparel market, but its top rival Adidas staged a remarkable comeback in recent years. Over the past three Nike Internationalist Femme years, Adidas shares rallied nearly 200%, while Nike shares advanced just 32%.In 2017, Adidas' 27% gain outpaced Nike's 23% gain, but both stocks outperformed the Dow Jones US Apparel Nike Air Vapormax Donne Retailer Index's 5%Adidas Superstar Femme growth. But can Adidas keep outperforming Nike this year? Let's take a closer look at both companies to decideNike generates most of its revenue from its namesake brand, with a much smaller percentage coming from its Converse Nike Air Max Tavas Mujer brand. Adidas generates most of its revenue from its namesake brand, with a smaller percentage Adidas ZX 750 Mujer coming from its smaller Reebok brand.61% of Nike's revenue came from footwear sales last year, with the remainder coming from sales of apparel, accessories, and licensed brands. 53% of Adidas' revenue came from Nike Air Vapormax Femme footwear sales, with the rest coming from apparel and sports equipment.

Nike's higher exposure to the footwear market matters, because it's generally a lower-margin industry than apparel or sports equipment. Nike's gross margin fell 160 basis points to 44.6% last year, while Adidas' gross margin expanded 30 basis Balenciaga Speed Trainer Mujer points to 48.6Nike generated Balenciaga Speed Trainer Femme $34.4 billion in sales last year, while Adidas generated €19.3 billion ($23 billion) in sales. 44% of Nike's sales came from North America during the year, compared to just 18% of Adidas' Nike Air Max 2017 Damen sales.Those figures also matter because the North American athletic footwear and apparel market has been a very tough one due to intense competition and the bankruptcy of major retailers like Sports Authority. However, Adidas posted 30% sales growth in North America last year, while Nike's revenues rose just 3%.Nike Air Max 2017 Femme Adidas is reaping the benefits of the five-year turnaround plan it initiated in mid-2015. That ambitious plan called for the faster production and rotation of its products, expansions into major urban markets, higher e-commerce investments, and deeper engagement campaigns with customers, retailers, and partners.

But Nike Air Max 1 WomensNike is still playing defense against Adidas as it tries to reduce its dependence on the sluggish North American market and Adidas ZX 750 Femme expand its product portfolio.China is a major growth market for both companies. Nike's Greater Adidas Prophere Womens China revenues rose 12% annually and accounted for 12% of its top line last year. Adidas' Chinese revenues rose 22% last year and accounted for 16% of its top line.Last year, Nike's revenue rose 6%, as its earnings -- lifted by buybacks -- rose 16%. For the current fiscal year, which ends on May 31, analysts Adidas Ultra Boost Womens expect its revenue to rise 4%, but its earnings to fall 9% on declining margins and its weakness in North America.Therefore, it's highly unlikely that Nike will hit its target of $50 billion in sales by 2020, which would require high double-digit sales growth over the next three years.Adidas' revenue rose 14% last Nike Air Max 270 Femme year, and its earnings from continuing operations jumped 41%. For the current year, which ended on Dec. 31, Adidas expects to report 18% sales growth and 27% earnings growth.

[Reklama]