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Marketing communication

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PostWysłany: Pon Maj 11, 2020 05:47    Temat postu: Marketing communication Odpowiedz z cytatem

Marketing Communication Theory

In the operation of modern marketing to be successful In addition to producing products that match the needs of the market. Pricing incentive Including the distribution system that is good for the target customers Considered not enough Marketers need to be successful in communicating with various parties as well. Communication is an intermediary link between buyers and sellers. Effective communication Will be able to convince the behavior of the recipients To accept And can follow As marketers need to communicate with customers to gain acceptance And decide to buy the products and services offered Therefore, it is extremely necessary to study the theories of communication in order to apply knowledge properly.

The meaning of communication
            The word "communication" or "communication" has many different meaning as follows.
      1. Lamb, Hair and McDaniel (1991: 424) has given the meaning that "communication is the process of exchanging meanings or creating common meanings of people. Yo uses various symbols that are commonly understood as a medium. People create meanings together to express feelings, thoughts, facts, and attitudes. "
     2. Schramm (Schramm, quoted in Belch.1993: 188) has given the definition that "communication is the process of creating ideas together. Or commonness or oneness of thought between messengers And news recipients ". From this meaning it shows that Communication can happen. It is necessary to have some common thoughts between two parties. With news or information passed on From one party to another (Or from one group to another)

From the above definition It is enough to summarize the meaning of the communication that Communication is the process of transferring information. Between 2 related parties, one party is sending the news To the other party who is the receiver To achieve mutual recognition And showing behavior in response to one another When considering marketing When the company develops new products Change old product Or want to increase sales of existing products or services The company is also required to send sales news. To prospective customers Marketing executive It is necessary to send contact information to the target market. And related public About the company And the products offered for sale Through marketing tools created The process of sending news to various target groups in marketing is called "Marketing communication" or marketing communications Sometimes referred to as marcom for short (Bovee, Houston and Thill. 1995: 526).

So the meaning of "Marketing communication" is enough to summarize the idea that it is all the activities that marketers have done. In order to be a motivating message so as to convey meaning, transfer ideas via various media to the target group About a product or service or something else In order to finally accept and make a purchase Or behaving in response to one or the other as intended

Each element of communication Including the basic essentials that marketers should know Can be explained as follows
       1.1 Sender (sender sometimes uses source or communicator) means person or organization Which has information to send to another person Or another group of people To achieve mutual recognition The messenger may be the only person, such as a salesman, a person hired as a press representative instead. Or celebrity Or may not use a person, for example, may be a company or organization Acted as a messenger
Because the messenger has influence over the mind on the recipient Therefore, marketers need to consider meticulously in choosing the news messengers. Must be a person whose newsletter is reliable in terms of knowledge, ability, trust, or can be identified or relevant in some way The communication process begins with the message sender, choosing words, symbols, images, or other things to display as news to convey meaning to the recipient.
        1.2 Encoding means encoding thoughts, feelings, or information in the form of symbolic forms, based on the principle that the message receiver can decipher Or understand the meaning exactly as you think. Therefore, words that use various signals or symbols that will be used to convey the meaning convey the idea. It should be something that the target audience is familiar with. And understand very well. For example, symbols that have a universal meaning, such as a circle with a transverse line. Which means no parking or smoking here. ดาวน์โหลด slotxo
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PostWysłany: Nie Lut 14, 2021 12:56    Temat postu: Odpowiedz z cytatem

Is the Marketing Communication Theory taught in marketing1on1? Iam asking this because I am thinking of joning marketing1on1 course and learn it.
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