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How much?



The base commercial work truck version of the F-150 Lightning will start at just under $40,000 when it goes on sale about a year from now. That price is before incentives and includes standard 4WD. For comparison an F-150 XL crew-cab with the base 3.3-liter V6 and 4WD starts at $42,500 and has significantly less capability than the Lightning. The Lightning will also be available in XLT, Lariat and Platinum trims and a maxed out Platinum with all the goodies will run up to about $90,000

Tesla’s Cybertruck is the only other electric pickup with a similar starting price, but $40,000 there only gets you a single motor, rear-wheel drive variant and like most Teslas it will probably only be offered well after launch and probably only in very limited quantities before eventually being dropped like most base models from that manufacturer. The first Hummers will be over $110,000 but they aren’t really intended for the same market as the Lightning, being more of a lifestyle vehicle rather than a working truck.

The Rivian R1T is also more of a lifestyle vehicle and it will start at $67,500 with a 300-mile range. But the R1T is almost 15-inches shorter overall than the Lightning and is actually closer in size to the current Ranger than the F-150. The most direct competitor to the Lightning will be the Chevrolet Silverado Electric. So far all we know about the Chevy is that it will be built alongside the Hummer in Detroit and offer up to 400 miles of range. It probably won’t arrive until late 2022 or early 2023 and pricing is unknown, but it will probably be competitive with the Ford.

As it usually does, Ford seems to developed an electric truck specifically targeted to meet the needs and wants of people that actually buy trucks by the many hundreds of thousands every year. Ford doesn’t more nearly 900,000 F-series annually by throwing goofy ideas against the wall. If the F-150 Lightning delivers in the same way the Mustang Mach-E has, it will be vastly more successful than that 65-mile Ranger EV was 25 years ago.

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