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[Yusuf2547]

Targeted advertising is advertising of various types (text, photo, video) on social networks. The peculiarity of targeted advertising is that it is shown to users who match the specified characteristics (gender, age, geographical location, interests, etc.). If you are planning to engage in e-commerce, this type of advertising will definitely be necessary for you.

Tips for working with targeted advertising

Don't try to outsmart Facebook's algorithms, Mafpel's Cyprus https://mafpels.com/en/blog/ managers advise. It's an intelligent system. If you think you can save money and get sales by setting your ads to 'attract traffic', we'll disappoint you: it won't work. Choose goals in the ad cabinet that match what you want to achieve.

Keep an eye on your competitors and 'steal' advertising ideas from them. This does not mean that you need to copy exactly what they are doing, but you can take note of some of their advertising techniques. For example, you might notice an interesting advertising campaign and adapt it to your product. Of course you need to be unique, but you also need to face the truth: there are a huge number of shops in e-commerce, hundreds of new ones appearing every day, so not everyone can be completely unique.

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